Top Design Tips for Eye-Catching Recycled Postcard Printing

At Sustainable Printing Co., we believe that eco-friendly practices and eye-catching designs can go hand in hand. Our recycled postcard printing services offer the perfect blend of sustainability and aesthetics, ensuring that your promotional materials not only stand out but also make a positive impact on the environment. In this blog, we'll share our top design tips for creating captivating recycled postcards that reflect your commitment to sustainability.

Understanding the Basics of Recycled Postcard Printing Before diving into design tips, it's essential to understand the foundations of recycled postcard printing. Our recycled postcards are perfect for various uses, from gifts to promotional handouts. We offer a range of recycled paper options, each with its unique look and feel:

Premium Postcards:

  • Made from 100% post-consumer recycled paper.
  • 350gsm white, uncoated with a natural look and feel.
  • Bulky postcards, perfect for promotions and gifts.
  • Available in various sizes with optional round corners.

Kraft Postcards:

  • Made from 100% post-consumer recycled paper.
  • 320gsm brown kraft board with an organic, raw look and feel.
  • Ideal for solid block colours with optional round corners.
  • We aim to produce environmentally friendly and affordable postcards that showcase your brand's commitment to sustainability.

Learn more about our recycled paper options and products on our website.

  1. Prioritise Clarity and Simplicity
    When designing recycled postcards, clarity and simplicity are key. A clean, straightforward design ensures your message is easily understood. Use bold headlines and minimal text to keep the focus on the main message. Too much information can overwhelm the recipient and detract from the postcard's visual appeal.
  2. Use High-Quality Images and Graphics
    High-quality images and graphics are essential for creating visually appealing postcards. Ensure that your images are sharp and vibrant, even when printed on recycled paper. For our Premium Recycled Postcards, full-colour designs look fantastic, highlighting the natural texture of the paper. On our Brown Kraft Postcards, dark, bold colours like blacks work best to contrast with the earthy brown background.
  3. Incorporate Eco-Friendly Elements
    Showcase your commitment to sustainability by incorporating eco-friendly elements into your design. Use symbols such as recycling icons or eco-friendly logos to emphasize your green initiatives. Additionally, mention that the postcards are printed on 100% recycled paper to reassure recipients of your environmental efforts.
  4. Experiment with Typography
    Typography plays a significant role in the overall design of your postcards. Choose fonts that are easy to read and align with your brand's personality. For a modern and clean look, sans-serif fonts are a great choice. If you want to convey a more classic or sophisticated feel, serif fonts can be very effective. Be mindful of font sizes to ensure readability.
  5. Play with Textures and Finishes
    One of the advantages of recycled paper is its unique texture. Our Premium Recycled Postcards offer a natural, uncoated finish that feels substantial and high-quality. This texture can enhance the tactile experience for the recipient. For a more rugged, organic feel, our Kraft Postcards provide a raw, unrefined look. Experiment with these textures to find the best fit for your brand's message.
  6. Utilise Both Sides of the Postcard
    Don't forget to utilise both sides of the postcard. The front can feature your main design or message, while the back can include additional information such as contact details, a call-to-action, or social media handles. This ensures you make the most of the available space without cluttering the design.
  7. Keep Brand Consistency
    Maintaining brand consistency is crucial in all your marketing materials. Ensure that your recycled postcards align with your brand's colors, fonts, and overall aesthetic. This consistency helps in building brand recognition and trust among your audience.
  8. Personalise Your Postcards
    Personalisation can significantly enhance the effectiveness of your postcards. Consider adding the recipient's name or a personalised message to create a more intimate connection. This small touch can make your postcards feel more special and increase the likelihood of a positive response.
  9. Incorporate a Strong Call-to-Action
    A strong call-to-action (CTA) is essential in driving the desired response from your audience. Whether you want recipients to visit your website, make a purchase, or contact you for more information, make sure your CTA is clear and compelling. Use action-oriented language and highlight the benefits of taking the next step.
  10. Proofread and Test
    Before finalising your postcard design, ensure all text is proofread for errors and clarity. It's also a good idea to print a test batch to see how the design translates to the physical product. This step can help you catch any issues that might not be apparent on screen and ensure the final product meets your expectations.


Designing eye-catching recycled postcards requires a balance of creativity, clarity, and sustainability. By following these tips, you can create postcards that not only stand out visually but also reinforce your commitment to eco-friendly practices. At Sustainable Printing Co., we are dedicated to providing high-quality, environmentally friendly printing solutions that help your business communicate its values effectively.

For more information about our recycled postcard printing services, or to request a custom quote, visit our contact page or email us at You can also explore our full range of products here.

Feel free to reach out to us at (03)94822222 for any inquiries or to discuss your specific printing needs. Together, let's create beautiful, sustainable postcards that leave a lasting impression while caring for our planet.